We were licencees of Sara Lee Corp's air freshener brand Ambi Pur, which they sold to Procter and Gamble. So we handed it over to Procter and Gamble. Now we will introduce our own brand of air freshener.
'Kraken' is a very undisciplined book. That's a gamble. If it doesn't come off, it's disastrous. But there are pleasures, I think, to a meandering lack of discipline that you can't get the other way, and vice versa.