Reducing a product's definition to a list of features and functions ignores the real opportunity - orchestrating technological capability to serve human needs and goals.
When I was 18, 19, I was presented as the 'aw shucks' Nebraska kid who's coming up with a big serve, and then I flipped out a couple of times, and then I was ueber-brat, when I feel like there's parts of both, but I don't think I am either one, if that makes sense.
I used to hear a lot that all I could do was hit a serve, I couldn't volley, I can't hit a backhand, I don't return well, and then people would turn round and tell me I'm underachieving.
I'm going to continue doing my thing and work my butt off to add value for shareholders and as long as they and the board see fit to keep me in this role, I feel enormously privileged to serve.
I know people that could serve me canned tuna and saltine crackers and have me feel more at home at their table than some people who can cook circles around me. The more you try to impress people, generally the less you do.
I don't know what your destiny will be, but one thing I know: the only ones among you who will be really happy are those who will have sought and found how to serve.
I was in elective politics for 24 years. I've made four national races, two for President, two for Vice President. I have found there are other ways to serve, and I'm enjoying them.