I think that the online world has actually brought books back. People are reading because they're reading the damn screen. That's more reading than people used to do.
Melissa Biggs Bradley spent a decade as Travel Editor of 'Town & Country,' and later served as the founding editor of 'Town & Country Travel.' She then launched Indagare Souk, an online marketplace of global treasures.
Viewers make online requests to their favorite video-making whisperers to do the things that trigger their head tingles. Everyone's needs are different. It's like an interactive choose-your-own-adventure.
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.
You have to assume once you go online, anything you put there can be made public. Yet while you're online, you feel like it's a private, sacred space. But you're really broadcasting to the world.
When I was working at Gilt, a lot of people at the time - this is back in 2009; Gilt launched in 2007 - were making their first fashion purchases online and at a discount.