I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier.
If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer.
I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.
It's definitely an interesting question: 'Do you need more funding to start a luxury business?' That's something I want to think about a little bit more.
Since M.O.'s trunk shows will run during a brand's market week, designers can get immediate feedback from our high-end customers to help better shape their buying and production decisions. This keeps our members happy and can improve each brand's bottom line.
There are so many women throughout the world who appreciate beautiful design and have the budget to buy designer fashion but sometimes have a hard time finding the things that they really want or that suit their lifestyle or their culture or whatever it may be.
We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
What I've always found about going to a tailor is that it's a little bit daunting. You don't know exactly what it's going to look like, it's hard to know who to go to, and it's still a very expensive proposition.
When I was working at Gilt, a lot of people at the time - this is back in 2009; Gilt launched in 2007 - were making their first fashion purchases online and at a discount.
Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without.
I worked as President of House of Waris for a year and a half, and Waris is one of my favorite people. He is not only a talented designer but also a warm and genuine person and a pleasure to work with.
I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes.
I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.
I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it.
Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.
Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.'
Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.
As I have written before, one of my favorite parts of my job as CEO of Moda Operandi is the opportunity I get to explore international fashion scenes to discover new talent, and then being able to introduce these designers to our community of fashion-savvy customers worldwide.
