I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'
And the podcasting - I swear to you - on its worst day, the podcasts are better than our best films. Because they're more imaginative, and there's no artifice, and it's far more real.
I think: 'Wouldn't it be great to work with Bill Murray?' And then I'm like, 'You know what, just appreciate Bill Murray from afar, don't find out that maybe he's not the dude you want to work with.'