Quotes from Edward de Bono


Sorted by Popularity


I think school is a place where thinking should be taught.


Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.


Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.


If you never change your mind, why have one?


Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.


A memory is what is left when something happens and does not completely unhappen.


Argument is meant to reveal the truth, not to create it.


Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.


Logic will never change emotion or perception.


The need to be right all the time is the biggest bar to new ideas.


It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.


Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.


People should realize we're jerks just like them.


Unhappiness is best defined as the difference between our talents and our expectations.


What the joke displays is a switch in perception. This is important in changing the way we think.


In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.


My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.


It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.


I must say, I don't feel very qualified to be a pop star. I feel very awkward at times in the role.


The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.