There are people out there who genuinely love literature, who genuinely love to read and read widely, who will never like, or even necessarily get, my books. That was a hard one to swallow, to not feel slighted by.
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
I used to say in the cabinet room, 'confidence is not like a can of Popeye spinach - you can't take the top off and swallow it down.' You know, confidence has to be earned.
People are surprisingly off put just by saliva, the substance that you carry around in your mouth. You swallow it. You have no objection to it. But then it leaves your body, and you're just revolted. So it - that - just that right there to me is a fascinating thing.
