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Heads know that failing to invest in good, nutritious food is a false economy and parents won't tolerate reconstituted turkey being put back on the menu.
It's just us trying to start a movement where everybody passes on a bit of cooking knowledge. We estimate that one person can potentially affect 180 others very quickly so we're just trying to spread the word.
I wouldn't say that processed food, ready meals and even takeaways aren't relevant to modern life, it's just that over the past 40 years there are three generations of people who have come out of school and gone through their home life without ever being shown how to cook properly.
God, why do I give interviews to 'the Guardian'? They always try to dissect you, and I don't really think about stuff in the way that you're asking me these questions.
My general rule is that if everyone knew how to cook fresh produce from their local area, and Monday to Thursday within 20 minutes, you know, there's millions of recipes out there to be had.
I challenge you, to go to any school and open 50 lunchboxes, and I guarantee you there will be one or two cans of Red Bull, there'll be cold McDonald's and jam sandwiches with several cakes.
My first outdoor cooking memories are full of erratic British summers, Dad swearing at a barbecue that he couldn't put together, and eventually eating charred sausages, feeling brilliant.
Young people can be disruptive and screw up classes. But even if they are being a pain in the arse it's a cry for help - they don't feel like they are being listened to.
What I've enjoyed most, though, is meeting people who have a real interest in food and sharing ideas with them. Good food is a global thing and I find that there is always something new and amazing to learn - I love it!
