Quotes from James Cash Penney


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    No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

    Life | Power | Experience


    We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store.

    Customers | Serve | Jobs


    Too many would-be executives are slaves of routine.

    Routine | Slaves | Executives


    No serious-minded man should have time for the mediocre in any phase of his living.

    Time | Mediocre | Phase


    Theory is splendid but until put into practice, it is valueless.

    Practice | Theory | Splendid


    The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

    Problem | Golden | Stay


    The disciplined are free.

    Free


    There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

    Best | Time | Challenge


    The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.

    Men | Greatest | Wealth


    Success will always be measured by the extent to which we serve the buying public.

    Success | Serve | Buying


    There's no better friend to any merchant than a fair competitor.

    Friend | Fair | Competitor


    It is always the start that requires the greatest effort.

    Greatest | Effort | Start


    Determine to do some thinking for yourself. Don't live entirely upon the thoughts of others. Don't be an automaton.

    Thinking | Thoughts | Others


    Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

    Learn | Selling | Personally


    A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

    Best | Future | Service


    Men are not great or small because of their material possessions. They are great or small because of what they are.

    Great | Men | Small


    We get real results only in proportion to the real values we give.

    Values | Results | Proportion


    My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.

    Point | Simply | Definition


    The greatest teacher I know is the job itself.

    Work | Teacher | Greatest


    I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.

    Time | Motto | Remember


       

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