It's not how many tickets can we sell, it's where do we want to play, not where should we play to make the most money. We don't really care about that.
Anytime you put your name on a ticket with nothing else attached to it, that's the true testament to where you are in your career - how many tickets are sold.
People keep telling us, that they didn't know when they were booking tickets for it, but afterwards they say that they've had no sense that they were watching an old fashioned play.
I've lost count of the plane tickets I've had in my pocket for people's weddings and other celebrations which I've had to tear up because I was making a film. How many things like that can you miss and still be in people's lives?