The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.
Ghostery lets you spy on the spies in your computer. For each web page you visit, this extension uncloaks some - but not all - of the invisible tracking software that is working behind the scenes.
We have a company, Geometric Software, which is into engineering services software. We have a company called Nature's Basket, which is into gourmet retailing. Both are specialized companies.
Cable boxes are, almost without exception, awful. They're under-powered computers running very badly designed software. Their channel guides are slow, poorly laid out, and usually riddled with ads.
Automated call centers are only the most obvious way speech recognition will be used. The software is now becoming sophisticated enough to identify speakers through 'voiceprints,' akin to fingerprints, eventually reducing the need for personal identification numbers.
