If you're shooting to make the world 10% better, you're in a smartness contest with everyone else in the world - and you're going to lose. There are too many smart people in the world.
Wouldn't it be awesome if we had a jetpack that wasn't a death trap? The problem is that it is going to be so power inefficient. I just couldn't live with that... it would be as loud as a motorcycle.
It comes up over and over and over again that a ten times increase in the weight-oriented density of batteries or the volume metric, the space-oriented density of batteries, would enable so many other moonshots that that's one that just constantly comes up over and over again, and we will start that moonshot if we can find a great idea.
When you attack a problem as though it were solvable, even though you don't know how to solve it, you will be shocked with what you come up with. It's 100 times more worth it. It's never 100 times harder.
Our goal is not to produce immediate results. We've been tasked with producing long-term results. That means that there's more risk in any individual thing we take on. But we still aspire to a strong return on investment.
I'm a father to four kids, so it bothers me that even though our children think big naturally, our society systematically trains them out of thinking that way.
When technology reaches that level of invisibility in our lives, that's our ultimate goal. It vanishes into our lives. It says, 'You don't have to do the work; I'll do the work.'
Most of us have to spend a lot of energy to learn how to drive a car. Then we have to spend the rest of our lives over-concentrating as we drive and text and eat a burrito and put on makeup. As a result, 30,000 people die every year in a car accident in the U.S.
