I haven't yet written a book in a far-future utopia, where all bad things are eliminated, but it would be fun to do that one day and introduce some subversion.
Miramax didn't introduce the actors at any of the screenings. That's why a lot of people thought 'Kids' was a documentary. I still meet people who think it was real.
And I just think that to introduce an unknown Shakespeare is thrilling, too - not to do Hamlet or Romeo and Juliet, to do the richer Shakespeare. People will come to this and not know the story.