I photograph artists, and some of them are very well known, but if you ask the average man on the street, 'Do you like Anselm Kiefer?' He would stare at you with a blank stare, because these are not celebrities. They are celebrated in a specific circle.
The average movie-goer in this country sees six films in a year. That's one every two months. What the studios are trying to do is make sure it's their movie.
It is very possible to have lives that are just as prosperous, and nicer, that use 5 percent of the fossil fuels and virgin materials we do now. But if we're living anything like the average McMansion-ite, SUV-driving suburbanites, there's simply no way that can be powered in a climate-friendly way.