In my new book, 'Binge,' I share essays about everything I've never told my viewers - touching on the best and worst days of my life, some hilarious, some embarrassing, but all extremely personal.
When I first thought about leaving the traditional route of a 9-to-5 career to pursue full-time YouTube, it was terrifying - not many people were doing it. The thought was I have to have money saved up, because this very likely might fail. From the start, I had to give it my all for it to work.
When it came to 'Binge,' it wasn't my intention to get on a little soapbox and have a teaching moment. It was more, 'Here are things that have happened to me; here's what I've learned from it. If you'd like to learn from it too, great; if you just like the entertainment aspect, that's fine too.'
When I was first offered the book deal, I was like, 'I am not a writer. I haven't practiced this.' My approach has been completely stream-of-consciousness, and then edit down, because that's been YouTube for me forever.
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
With everything that I've done with YouTube and podcasts for so many years, it's been: you can record it, edit, and then upload that day. With the book and documentary, it's been such a longer process.
People just want to watch people live their authentic lives and share the good and the bad. You can have fun and be a positive influence and have a good impact. And it can still be entertaining.
Nowadays, if somebody in America is feeling alone and wants to find a coming out story, they just search 'coming out,' and they'll find millions of first-person examples of people telling their story.
Narcissism has existed for a long time; social media is just a new outlet to express it. Anybody who is going to record themselves and put that on the Internet, hoping people will watch, there is a degree to which that exists, yeah. I don't know if I would call myself a narcissist. I don't necessarily identify with that label.
Look, nobody is born with a sociology degree, and no one can understand all perspectives. Nobody's going to get it all from the very start. But the Internet at least allows everyone to hear these perspectives at a much faster rate than if we had to do it without it.
Prior to 2015, I had kind of approached every year like, 'Let's hope for the best.' I always made these year-end videos with 100 things I did, and it would kind of build itself up throughout the year. When this year started, it was like I knew the 100 things before I even got to do them.
In elementary school, I loved the 'Bailey School Kids' series. It was about a group of classmates who would speculate whether adults in their lives were supernatural beings. I read literally every single book in the series.
In 2016, one of the things I really hope to do is discover new talent and help develop it. Take what I've learned and what I can do and help amplify those voices.
I'm trying to leave more of my calendar open for the spontaneous things. A lot of fun stuff that happened in previous years were things that were like, 'Hey are you available next week?' I wasn't really open unless it was planned months in advance. I'm excited to play it by ear and let a lot of stuff happen as it happens.
I'm essentially working from the moment I wake up to the moment I go to sleep. It's my biggest hobby but also my favorite career that I could ever have. Every single platform is important.
I'm a fast foodie - like, a foodie, but with food courts. I'd love to go with all my friends to a food court that's also a buffet - with unlimited orange chicken from Panda Express, curly fries from Arby's, Hawaiian pizza from Sbarro, and Coke Zero. I'm a simple man with simple pleasures.
I was recording my audiobook, and it's so weird. You write things, but then to have to say them out loud in front of people feels so different. So when I was recording my audiobook, I was telling an embarrassing story in front of, like, a room full of audio-tech people that I don't know, and I was like 'Oh my God, this is so cringe.'
I try to be conscious of others, put my best foot forward and show growth. I just try to be my best self - and I think that is the most important thing.
I think that it's really important to step back and to take breaks as a digital creator because every other kind of platform is kind of set up to have seasons or time off or at least a barrier between creator and consumer. You have these set-up boundaries.
I think a lot of what I wanted to do in 2014 was build a repertoire or a portfolio for what I can do with traditional celebrities or with brands or whatever. Maybe 2015 is the year I start reaching out to people I always dreamed to do stuff with.
