Metaphor lives a secret life all around us. We utter about six metaphors a minute.

- James Geary

Heroism often results as a response to extreme events.

- James Geary

Aphorisms are food for thought - like sushi, they come in small portions that are both delicious and exquisitely formed. And, like sushi, I can never get enough.

- James Geary

I believe aphorisms are best when first read in the wild, free from the confines of any categories.

- James Geary

Metaphor creates a kind of conceptual synesthesia, in which we understand one concept in the context of another.

- James Geary

Metaphor matters because it creates expectations.

- James Geary

Metaphor is not just the detection of patterns; it is the creation of patterns.

- James Geary

There is no aspect of our experience not molded in some way by metaphor's almost imperceptible touch.

- James Geary