I refer to what I do as 'conceptual portraits,' meaning that I come up with an idea or concept that I would like to explore, and then I find people that fit that idea.
I have no idea where the concept came from that America is an explicitly atheist country. I can't find it in the Constitution, and I don't like it being shoved down my throat.
TIVO was a big shift in how people watched TV, but everyone understood the concept of TV. No one really understands the concept of, well why would I want my genetic information?