If I'm excited about it, I'm pretty sure an audience is going to enjoy it. If I'm bored with an idea, you can bet they're going to be asleep. So I try to only do things that I'm fairly excited about.
Exploitation films were famous for taking an issue an exploiting it because they could move much faster than a studio could. If there was any hot topic, they would run out and make a quick movie and make a buck on it, by changing it around and using it, in some way, to give some relevance.
I usually have a couple of projects going on that are different. A 'Sin City' while I'm doing a 'Spy Kids' at the same time. I need different things going on.
I like to keep my budgets at a certain price when I work for someone else, and even more so now that I'm working for myself, and use new technologies to deliver films that look like they have high production levels.
Frank is such a great visual storyteller, that if you study his artwork you see that his Sin City books are already the best movies never seen on the big screen.
I was a cartoonist when I was at university, but I decided to go into movie making knowing that I could still draw by doing movies, design work, story boards, and such.
The challenge is what was making it exciting. You don't want to do anything that's too easy or that you know that you can pull off, otherwise it's really not worth doing.
I was from such a large family that when I first met my wife, I told her: 'You can go work outside of the house and I'll stay home and continue making my cartoon strips. Maybe I'll make some commercials nearby, you know I'll do anything locally, but I would love to just stay at home and raise the kids like I did when I was growing up.'
I have 5 children of my own. They are bilingual, like most second and third generations. But they speak primarily in English and they couldn't find anything on television that represented who they are in this country.
Hollywood wants to own everything. I don't want to own anything. I don't want people just to make content, I want to empower and teach them to create content they own that they can exploit in any medium.