My hip-hop fans are a little spoiled - they want a particular level of lyricism and energy that I'm known for. When they don't get that, it takes a little time for them to open up to it. But electronic fans are as free as the music. On social media, they were so excited and loud; they're in awe.
My vision for G.O.O.D. Music is just carrying on with the tradition of putting out high-quality music, high-quality art. G.O.O.D. Music is entrenched in the culture of hip-hop. It's entrenched in the culture, period.
People don't understand how long it really takes to find beats. Sometimes they're not all the way there, but it's elements in them I love. Then I get to take them to get chopped up. Ye got to cook over a few of them.
Some of the greatest hip-hop artists have incorporated elements from electronic shows into their setup. People are taking notice. It's going to be a new wave.
The Re-Up Gang mixtapes are going down in history, man. I still listen to them in my car, and the 'Hell Hath No Fury' album. I tell people all the time that I'll never make another album like that one again. Never!
Virginia Beach is just such a melting pot for so many different things, and they just have so many influences. I would always say that the area definitely influences Play Cloths. The area itself just has so many influences, whether it be fashion, music, everything.
When we were growing up, I got kicked out of Timbaland's house every day. He was the DJ for my brother's rap group in junior high school. So I was 7, and while Tim's DJ'ing and my brother's rapping, I'd be upstairs dancing.
When you make albums like I do, and it's based off fanfare and based off touring - I make these albums, and I get on the road. It's not really a radio-driven thing. I get on the road, and I see my fans, and I touch each and every last one of them.
Playing a room, it's a real dictator-type situation - you can really move the crowd the way you want to. In a festival, there's a sea of people, and it's harder to lock in on any one group.
My mood board says that there should be a G.O.O.D. Music festival. Why not? Like, we haven't - I don't think - and I think all of the G.O.O.D. Music artists and affiliates are doing so many different things that we never get to Voltron up. So that would be a thing of mine.
My music is airy; it's spacious. It requires you to be able to rap and articulate your message over it. That's what the beat demands of you. Not a lot of people try to rap over my beats because it's a bit of a task.
More than anything, Play Cloths has taken risks in regards to the pieces of clothing that we're even creating. We started out as straight T-shirts. It was just T-shirts and a couple cool things. Now, it's leisure pants, it's all types of clothing. We're evolving even with fashion trends on a super high level.
I've got my travelling, my packing, my after-show activities all down to a science. I used to not work out on tour; now I take a trainer with me. I do things to make sure that I can give the crowd my all, because that's what I'm all about.
I've been going to Europe for some time on the festival circuit, and once you get in that element and see others reacting to it, it's easier to understand. You get trapped in the wave. The beats are driving and super-aggressive - like, so hard. I was curious.
I've always had some level of having to be independent outside of music because the music wasn't a smooth ride. We lost a lot in the mix: Everybody that I came in the music game with - friends I brought in with me - are all doing 10-34 years in jail. That's why if you want to get the real, you gotta get it from me.
I think adidas really understands that it's cool to be in business with the right people. It really feels like a bunch of creative minds rather than some rap guys stamping their names on a sneaker. We're arguing over shoes, ideas, and everything - it's like a tug of war.
I think about nothing but business the whole time. Even when I go out to my after-parties, people are like, 'You're drinking water?' I'm like, 'Yeah I am.'
I never understood why movies don't have to be as responsible, or the responsibility stops with Rated R. I feel like music, you gotta - you put the sticker on it, you make the clean version, then you're explaining yourself, and then you have to do charities to offset what you just said. No one else has to do this!
I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It's definitely about getting those albums out in a very manicured fashion.
I had a really successful 2013, '14, '15. Touring, just doing my thing. Super - I mean, can't complain about nothing. And my road manager got killed. And it ruined everything. Now, I tell people - I don't know if this is a word. But I tell people that that re-sensitized me.
