As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

- Jerry Della Femina

There's still a place for someone to come up with a strong headline, some copy in a commercial that's well written. I'm not saying it was better in the old days; it's just a totally different way of communicating.

- Jerry Della Femina

I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education.

- Jerry Della Femina

I am a temporary amusement.

- Jerry Della Femina

I always had more women working for me than men.

- Jerry Della Femina

Humor works, and it's the best way to get attention without spending a lot of money.

- Jerry Della Femina

Good products win out.

- Jerry Della Femina

Everybody makes a lot of money when the French come to town.

- Jerry Della Femina

Every automobile ad looks alike.

- Jerry Della Femina

Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No.

- Jerry Della Femina

'Business Week' is guilty of very shoddy reporting.

- Jerry Della Femina

Thank you for making me nouveau riche.

- Jerry Della Femina

Almost everything looks better from a distance, Long Island included.

- Jerry Della Femina

Advertising should always be in good taste without a question.

- Jerry Della Femina

Advertising is what I do. It's got me everything I have, and I'm not going to leave it.

- Jerry Della Femina

A lot of its readers are of an age where they forget to cancel.

- Jerry Della Femina

A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold.

- Jerry Della Femina

It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

- Jerry Della Femina

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

- Jerry Della Femina

That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.

- Jerry Della Femina