At our computer club, we talked about it being a revolution. Computers were going to belong to everyone, and give us power, and free us from the people who owned computers and all that stuff.
The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.
Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
I want to be able to speak with errors in my wording, errors in my grammar. When you type things into Google search, it corrects your words. With speech, I want it to be general enough, smart enough, to know 'No, he couldn't have meant these words that I think he said. He must have really meant something similar.'
There are good things I see on Samsung phones that I wish were in my iPhone. I wish Apple would use them and could use them, and I don't know if Samsung would stop us.
Another hero was Tom Swift, in the books. What he stood for, the freedom, the scientific knowledge and being and engineer gave him the ability to invent solutions to problems. He's always been a hero to me. I buy old Tom Swift books now and read them to my own children.
But I know newspapers. They have the first amendment and they can tell any lie knowing it's a lie and they're protected if the person's famous or it's a company.
Some great people are leaders and others are more lucky, in the right place at the right time. I'd put myself in the latter category. But I'd never call myself a normal designer of anything.
If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.
