If every call to Christ and His righteousness is a call to suffering, the converse is equally - every call to suffering is a call to Christ, a promotion, an invitation to come up higher.
Releasing a record is only the tip of the iceberg when it comes to the promotion of the product, but you have to play the game if you are to have a chance of competing in the market place.
All desirable things... are desirable either for the pleasure inherent in themselves, or as a means to the promotion of pleasure and the prevention of pain.
I dread the promotion part of my job. It's agony, especially compared to the private, at-home joy of writing. But being a grown-up means doing every part of the larger task.
I was shooting a bikini promotion in Mahe in the Seychelles in 1980 when there was a military coup and I, along with a roomful of other people, ended up being kidnapped and held hostage at gunpoint in a windowless room with no ventilation for 36 hours.
I don't do interviews at all when I'm on tour, so this time, on a day off, I'll do that kind of thing a little bit. I don't do big promotion schedules, not when I'm touring.
I wrote a novel about Israelis who live their own lives on the slope of a volcano. Near a volcano one still falls in love, one still gets jealous, one still wants a promotion, one still gossips.
The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
The demand in India is to have a hit, which becomes a promotion for the movie and makes people come to the theater. You have five songs and different promotions based on those. But when I do Western films, the need for originality is greater. Then I become very conscious about the writing.
