Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.
Just as we outgrow a pair of trousers, we outgrow acquaintances, libraries, principles, etc., at times before they're worn out and times - and this is the worst of all - before we have new ones.
I remember one time I went to Craigslist to find something; that's how bad I wanted it. It was a pair of Raf Simons - this was like 2010. But Raf said he was going to make them for me.