There are a lot of bands using self-abuse as a marketing gimmick.

- Bruce Dickinson

You gotta have a gimmick.

- Ethel Merman

Marilyn Manson is a criticism of gimmickry, while being itself a gimmick.

- Marilyn Manson

Rap is a gimmick, but I'm for the hip-hop, the culture.

- Method Man

When you're as plain as I am, you've gotta have a gimmick.

- Ralph Hall

Awards are only a publicity gimmick.

- Tony Randall

God gave me a voice to sing with, and when you have that, what other gimmick is there?

- Whitney Houston