Genes are effectively one-dimensional. If you write down the sequence of A, C, G and T, that's kind of what you need to know about that gene. But proteins are three-dimensional. They have to be because we are three-dimensional, and we're made of those proteins. Otherwise we'd all sort of be linear, unimaginably weird creatures.
We all have genes that come from our ancestors that aren't used - they're not turned on. So we actually carry ancient genes with us. If you could figure out how to turn those on, you could resurrect ancient characteristics from our ancestors.
Most groups patent ways of using genetic discoveries as part of non-obvious diagnostic and therapeutic protocols and slightly or greatly altered genes.
Once we understand how molecules are formed, we can manipulate them. If you can manipulate molecules, you can manipulate genes and matter, you can synthesize new material - the implications are just unbelievable.