It's kind of a rule of thumb for me to self-doubt going into any kind of project. I always think that I shouldn't be doing it and I don't know how to do it and I'm going to fail and that I fooled them. I always try to find a way out.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
I know a lot of Eastern Europeans, and because of what they have been through and what they have seen, they have an attitude where they are not easily fooled.
Regulators all meet with Goldman Sachs executives and employees day after day after day. They don't see the people who get tricked, the people who get cheated, the people who get fooled by the products that Goldman turns out.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
Friends and family were convinced I was functioning just fine because I was efficient, productive and successful - who wouldn't be working twenty hour days? I had everybody fooled with my illness.