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I don't deny the importance of genetics. However, the fact that I might be altruistic isn't because I have a gene for altruism; the fact that I do something for my children at some cost to myself comes from a history that has operated on me.
We, all of us, could do a much better job of evoking what someone has called the universal principle of human altruism: the urge in us all to help others who are in danger.
Pharmaceutical companies have invested hundreds of millions of dollars in new HIV/AIDS treatments not out of altruism but because they can make up those research costs in sales.
Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honored to be one of the most popular applications, with over 140 million users.
Commerce, trade and exchange make other people more valuable alive than dead, and mean that people try to anticipate what the other guy needs and wants. It engages the mechanisms of reciprocal altruism, as the evolutionary biologists call it, as opposed to raw dominance.