Quotes from Roy H. Williams


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A visual image is a simple thing, a picture that enters the eyes.


What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.


It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.


Writing good ads is easy when you have something to say.


People don't trade money for things when they value their money more highly than they value the things.


Numerals are images of amounts. But the amounts they represent are real.


Contrary to popular belief, Americans don't hate advertising.


One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.


No trade will be made unless they want the thing more than they want their money.


Consequently, a young business often grows by large percentages. Mature businesses rarely do.


Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.


A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.


Strings of gravity vibrate at a different frequency than strings of light.


Lives, like money, are spent. What are you buying with yours?


If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.


A visual image in the hand of an artist is merely a tool to trigger a mental image.


A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.


You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.


According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.


The first step in exceeding your customer's expectations is to know those expectations.