Sometimes it's more difficult to achieve a 10% cost reduction than it is to tell people they have to achieve 50%. Small incremental steps block your view of doing something fundamentally different.
I think the PC will continue to be around for a long, long time to come. We see a new range of products evolving around the PC, but it's not going away.
No one has ever been able to stop the process and evolution of technology, not even I.B.M. That is going to continue. Those who grab it and move ahead with it will determine the future in this industry.