Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

- Tim Cook

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

- Tim Cook

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.

- Tim Cook

I learned that focus is key. Not just in your running a company, but in your personal life as well.

- Tim Cook

I don't think Apple has to own a content business.

- Tim Cook

I don't really think anything Microsoft does puts pressure on Apple.

- Tim Cook

From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.

- Tim Cook

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

- Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

- Tim Cook

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

- Tim Cook

I've always hated litigation, and I continue to hate it.

- Tim Cook

Apple doesn't do hobbies as a general rule.

- Tim Cook

Anything can change, because the smartphone revolution is still in the early stages.

- Tim Cook

You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.

- Tim Cook

To whom much is given, much is expected. I do believe this. It's embedded in me.

- Tim Cook

You can only do so many things great, and you should cast aside everything else.

- Tim Cook

I love museums but I don't want to live in one.

- Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

- Tim Cook

I am who I am, and I'm focused on that, and being a great CEO of Apple.

- Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

- Tim Cook