A feeling of alienation existed in India about life in Pakistan because most of what was known was negative. So, everyone used to believe things in our country are always bad, and we don't lead a happy life. But this has changed to some extent. After watching our dramas, people now know that we lead our lives similar to the way they live.

- Umera Ahmad

I come from the small town of Sialkot in Pakistan. During pre-Partition, this town had the highest literacy rate among women.

- Umera Ahmad

I don't write constantly; it's two serials and a novel a year.

- Umera Ahmad

The intricacies, the problems, the trials and tribulations in relationships inspire me to give words to people's journeys.

- Umera Ahmad

The Pakistani woman's image internationally is perceived to be regressive, which is not true.

- Umera Ahmad

Here, we have female directors and producers; in fact, one whole channel is run by a woman. Pakistani TV is progressive, and hence, characters that are shown are of today as well.

- Umera Ahmad