Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

- Dieter Rams

Quiet is better than loud.

- Dieter Rams

Products have to be designed in a way that they are comprehensible.

- Dieter Rams

I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

- Dieter Rams

All too much of the man-made is ugly, inefficient, depressing chaos.

- Dieter Rams

Design should not dominate things, should not dominate people. It should help people. That's its role.

- Dieter Rams

I am not an early bird. I go to bed normally between midnight and 1 o'clock, so it is understandable that I cannot be an early bird. I wake up around 9 o'clock.

- Dieter Rams

I sit, I think, I make some drawings. As a designer, you cannot retire totally.

- Dieter Rams

As designers, we have a great responsibility.

- Dieter Rams

I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring.

- Dieter Rams

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.

- Dieter Rams

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

- Dieter Rams

I don't like computers. I still like to do my drawings by hand.

- Dieter Rams