I think we would all like to believe that every new event demands a new word. But we're environmentally conscious with our words. We recycle words we've got.
Part of the joy and pleasure of English is its boundless creativity: I can describe a new machine as bicyclish, I can say that I'm vitamining myself to stave off a cold, I can complain that someone is the smilingest person I've ever seen, and I can decide, out of the blue, that 'fetch' is now the word I want to use to mean 'cool.'
It's difficult to choose a Word of the Year in the year that you're in. It's one of those things that hindsight makes more apparent. It's like looking at pictures from 10 years ago, and you notice the flannel and the ripped jeans. At the time, it didn't look to you like a real fashion trend.
Twitter has already birthed an entire ecosystem of other sites that extend its power or interact with it. But Twitter isn't just a platform for technological innovation: It's showing signs as an engine of creativity for the language, too.
Writers who hedge their use of unfamiliar, infrequent, or informal words with 'I know that's not a real word,' hoping to distance themselves from criticism, run the risk of creating doubt where perhaps none would have naturally arisen.
Most consumers don't have a good metric for deciding on whether the dictionary they want to use is a good one... so they flip the book over, then go to the back, and it says, 'Over 250,000 entries.' And they go, 'Great, this dictionary must be awesome!'
Uniforms are intended to make the wearer look as strong as possible. Soldiers could fight in leotards, but that's never going to happen because leotards aren't intimidating.