Everyone in Tool is interested in how we present our music. We write a group of songs that have a vibe, energy and feeling, and then we try to pick an image to capture that and communicate a feeling. We want something that adds to the connection with the audience.
I really like stuff that is collectible that you can hold and go, 'There's only a few people that have this.' I like to see that someone's put a lot of labor into making something.
If you're making music for all the right reasons, people are going to be receptive to that and appreciate it the same way you did when your were writing it.
There's always the influence of music, film, art and the other things that drive me. I'm usually inspired by my environment and whatever is making me happy or mad.
We could have gone with much bigger labels and more money, but we wanted to go with a company that is LA based, all in the same building, and really understands what the artists want.
