Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

- Francois-Henri Pinault

Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.

- Francois-Henri Pinault

I started buying on the Internet quite rapidly, as early as 1995.

- Francois-Henri Pinault

Luxury hasn't been democratised; it's been globalised.

- Francois-Henri Pinault

There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

- Francois-Henri Pinault

I like to discover new things, and I'm always testing new apps.

- Francois-Henri Pinault

In a recession, you must be able to call into question everything you've done before.

- Francois-Henri Pinault

You don't buy luxury to enter a community, but to set yourself apart from others.

- Francois-Henri Pinault

I have a regular, normal private life.

- Francois-Henri Pinault

I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.

- Francois-Henri Pinault

I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

- Francois-Henri Pinault

The first PC that I actually bought myself was a Toshiba Papman in 1985. This model was one of the very first laptops; I remember that it was a revolution at the time!

- Francois-Henri Pinault