Young voters are crucial. The trend over recent years has been for them to drift away. So anything that gets young voters interested in the electoral process not only has an immediate effect, but has an effect for years and years.
When it comes to social issues, Republicans don't just need to be more empathetic. They also need to be more emphatic in explaining to voters what they believe, and why.
I do think voters do take into consideration - particularly early state voters - take into consideration a wide range of factors, including electability, and they know that part of electability is the total package that you're presenting.
I shudder to think what Republican presidential contenders will say in a 2016 primary to win over voters who think Eric Cantor isn't conservative enough.
I think that's going to be an issue: Whether or not voters are going to get more of the same in a Clinton candidacy or whether she really is something unique and has something to offer apart from her husband.