Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
The LeBron 11, for $200, has hyperposite construction - a combination of Foamposite material and performance synthetics - and a new layer of Lunarlon cushioning; and anyway, Nike generates about $300 million off the sneakers.