My supporters are people who believe in being fiscally responsible and socially accepting. I think most people are in that category. Speaking with a broad brushstroke, those are my supporters.
It was regarded as a responsibility of the BBC to provide programs which have a broad spectrum of interest, and if there was a hole in that spectrum, then the BBC would fill it.
There are lots of retailers that are now scrambling to emulate the Amazon model, so Amazon does not have a monopoly on same-day distribution or broad selection or low prices. All that said, there are advantages that accrue to the largest player, so I don't see much in the way of Amazon slowing down.