If anything is certain, it is that change is certain. The world we are planning for today will not exist in this form tomorrow.

- Phil Crosby

The great discoveries are usually obvious.

- Phil Crosby

A rule to live by: I won't use anything I can't explain in five minutes.

- Phil Crosby

The audience only pays attention as long as you know where you are going.

- Phil Crosby

We can spend our whole lives underachieving.

- Phil Crosby

Successful people breed success.

- Phil Crosby

No one can remember more than three points.

- Phil Crosby

Eliminating what is not wanted or needed is profitable in itself.

- Phil Crosby

Being convinced one knows the whole story is the surest way to fail.

- Phil Crosby

Change should be a friend. It should happen by plan, not by accident.

- Phil Crosby

You have to lead people gently toward what they already know is right.

- Phil Crosby

You don't have to be noisy to be effective.

- Phil Crosby

Slowness to change usually means fear of the new.

- Phil Crosby

Quality is the result of a carefully constructed cultural environment. It has to be the fabric of the organization, not part of the fabric.

- Phil Crosby

Quality has to be caused, not controlled.

- Phil Crosby

In a true zero-defects approach, there are no unimportant items.

- Phil Crosby

Very few of the great leaders ever get through their careers without failing, sometimes dramatically.

- Phil Crosby

Selecting the right person for the right job is the largest part of coaching.

- Phil Crosby

Making a wrong decision is understandable. Refusing to search continually for learning is not.

- Phil Crosby