Our aim is to establish El Cartel as not just another tequila but part of the club and party lifestyle. There are several songs where I mention the brand name, and a lot of these party songs go hand in hand with the concept of Cartel Tequila.
The best way to help the Latino community is to give back. I love giving back; I'm quiet about God and what I do, but we do a lot in the Dominican Republic.
Any club is important. All Latin music movements are born in clubs. There is no better research than going to a club. If your music works, it will bounce up.
When I talk about the Internet, it's because young people are there. TV and radio are still what moves the masses, and you can't ignore that. But you also have to feed that monster that grows daily, which is the Internet.