We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews.
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.
Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.
I've never isolated role models based on gender. I have more male role models due to the mere fact that I've done business with more of them and they're leaders within the verticals I work. Of those, Tony Hsieh, CEO of Zappos.com, is an entrepreneur and personal friend that I have a great deal of respect for.
Whether I'm on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents.
We live in a social world now, and there's no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick.
There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.
I'm addicted to change and therefore I get bored easily. Results have always motivated me, which has led me to developing ways to measure things that historically have not been measurable.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
Some people say they have a thirst for life. They're excited about every day and they're prepared to look the bad and the good straight in the face and greet it all with a smile. I like to think I'm one of those people.
