If it can be profitable to be green, that's just smart business.

- Barry Sternlicht

If I had high-ticker 10 percent financing, which would probably be the market rate, I would have to dump stuff. The interest payments would be killing me.

- Barry Sternlicht

I've been a supporter of green initiatives for years. I've been paying more and more attention to it, you know, with three kids. I thought it was tragic when the Kyoto Protocol was killed by the U.S. It was sort of a call to action.

- Barry Sternlicht

You go public because you want access to capital in the form of debt and equity.

- Barry Sternlicht

You can learn everything that there is to know about the industry or the player from the company that is performing better or worse.

- Barry Sternlicht

We have an impact on nature, and nature has an impact on us.

- Barry Sternlicht

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

- Barry Sternlicht

There's more single-family homes rented in the United States then there are apartments.

- Barry Sternlicht

There has to be a way to live the life you're accustomed to and not sacrifice things. Americans are not very good about sacrificing.

- Barry Sternlicht

The American dream is still to own your home.

- Barry Sternlicht

Properties have different characteristics, like companies, and the market throws up more opportunities because it is inefficient.

- Barry Sternlicht

Pay attention to the big themes because that's what will help you earn ten times your money.

- Barry Sternlicht

As the facts change, change your thesis. Don't be a stubborn mule, or you'll get killed.

- Barry Sternlicht

I've been down to the Ecolodge in Panama, but there really are only a handful of real green hotels in the U.S.

- Barry Sternlicht

I went to Brown University, but my mom said I couldn't be an artist because I would starve.

- Barry Sternlicht

I wanted to start a hotel company from scratch.

- Barry Sternlicht

I suppose I was a frustrated artist. I like fitting things together, and there are plenty of different ways to do that with real estate.

- Barry Sternlicht

I see Baccarat in major gateway cities like Paris, Tokyo, Shanghai and Hong Kong and exotic resort locations.

- Barry Sternlicht

I like to go to my simple cottage by the ocean or, really, any beach!

- Barry Sternlicht

Booking windows are shrinking, and customers are going mobile: trends which position HotelTonight perfectly for the future.

- Barry Sternlicht