The only way you can acquire anything is by writing a cheque. At the end of the day you're writing a personal cheque, which tends to concentrate the mind.
There's a herd instinct, and every time that people hear an announcement such as PayPal's in Dundalk, they start thinking, 'Ireland must be good if they're investing there', and by extension, 'Dundalk must be good, so let's have a look at it.'
We didn't wait for the renewable heat incentives to come into place; we wanted to be first to provide consumers with alternative ways to heat their homes.
We recognised from the start that we couldn't just stay in the U.K. and Ireland markets. We have always looked to the products of the future. I've always said, 'If you don't innovate, you'll evaporate.'