Take advantage of the ambiguity in the world. Look at something and think what else it might be.

- Roger von Oech

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

- Roger von Oech

It's important for the explorer to be willing to be led astray.

- Roger von Oech

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

- Roger von Oech

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

- Roger von Oech

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day.

- Roger von Oech

Humor helps people open up.

- Roger von Oech

Either you let your life slip away by not doing the things you want to do, or you get up and do them.

- Roger von Oech

If you don't execute your ideas, they die.

- Roger von Oech

Most people think of success and failure as opposites, but they both are products of the same process.

- Roger von Oech

Necessity may be the mother of invention, but play is certainly the father.

- Roger von Oech