There is actually quite a lot of crossover between the quacks and drug companies. They use the same tricks and tactics to bamboozle people into buying their pills, but drug firms can afford to use slightly more sophisticated versions.
But one led to two, two led to four, four led to eight, until at the end it was about 85 a day - the doctors could not believe I was taking that much. And that was just the valium - I'm not talking about the other pills I went through.
We were going for simplicity with the Minions and, frankly, I think that's a huge appeal of the characters. They're essentially pills with goggles. A child can draw them quite easily.