I went to James Monroe High School, a big school in the East Bronx. My first promotion was the first alumni reunion dance. I got all the names and addresses out of the yearbook. It came off very well.

- Sid Bernstein

My secret to success is that I've always loved good music and people.

- Sid Bernstein

I loved England's gentility and its civility. I'm from the Bronx, with a Bronx accent. I love the beauty of its language, the ways it's spoken. I love the green grass of England and the flowers.

- Sid Bernstein

It shouldn't just be about money. It should be about loving what you do.

- Sid Bernstein

I was the first to promote The Beatles in the States, and Ed Sullivan called me first about them before he ever booked them on his television show.

- Sid Bernstein

The Beatles were no trouble... lots of girls. The Stones were black-jacketed guys, a rough crowd. A whole different scene between the Stones' black leather jackets and the Beatles' pretty-dressed girls with the ribbons in their hair, teenagers standing on the seats screaming, nothing broken.

- Sid Bernstein

The players in the promotion business today are, by and large, not in it for the art anymore. It's all about how many bucks can you make on a concert.

- Sid Bernstein