You can almost hear people saying, 'We're going to make a movie about an election' and 'We're going to make a movie about a lobbyist.' You can hear the yawning start across the nation.
For kids growing up now, there's no difference watching 'Avatar' on an iPad or watching YouTube on TV or watching 'Game of Thrones' on their computer. It's all content. It's just story.
If you're watching a film on your television, is it no longer a film because you're not watching it in a theatre? If you watch a TV show on your iPad, is it no longer a TV show? The device and the length are irrelevant; the labels are useless, except perhaps to agents and managers and lawyers, who use these labels to conduct business deals.
I don't live a lie. You have to understand that people who choose not to discuss their personal lives are not living a lie. That is a presumption that people jump to.
Where the gaming world is going - and certainly Activision proved it by hiring me - is being willing to push and bend and move in a new direction of actually capturing the character and storytelling.
It's a great thriller or mystery, but on another level it's a film about the fact that, if you only look at a person through one lens, or only believe what you're told, you can often miss the truth that is staring you in the face.
Clearly the success of the Netflix model, releasing the entire season of 'House of Cards' at once, proved one thing: The audience wants the control. They want the freedom. If they want to binge as they've been doing on 'House of Cards' and lots of other shows, we should let them binge.
Over the years, I've been trying to build a relationship with an audience. I've tried to maintain as much of a low profile as I could so that those characters would emerge and their relationship with audiences would be protected.